The Certified International Hypnotherapy Instructor Programme (CiHYPi)

Teach your framework inside a fully accredited diploma.

A private mentoring partnership for hypnotherapists who want career stability.
Your framework decides where you begin.
BUILD found what life built in you.
CiHYPi builds the diploma course around it.

Your diary is not a retirement plan.

There is no handshake at the end of a hypnotherapy career. No gold watch. No pension to reward you for your client work.

What you have is your knowledge, your experience and an income that stops when you stop seeing clients.

CPD develops you as a practitioner.  CiHYPi helps you turn what you already know into an accredited hypnotherapy training business.

From practitioner to instructor

You are already qualified, certified and working with clients. CiHYPi moves you into a different professional category.

You become the person who trains and certifies other hypnotherapists.

That makes CiHYPi closer to acquiring a business than enrolling on another course.

The accredited diploma curriculum is already written. The accreditation is handled through iHYPi. The compliance, certification process and teaching calendar are already built.

You bring the part nobody else can provide. Your clinical experience, your framework and the trust you have already built through your work.

Then, over one year, you and I build the training business around it. We develop your positioning, your enrolment system, your first cohort and your confidence as an instructor.

At the end of the year, you are a Certified International Hypnotherapy Instructor running an accredited diploma under your own name, with your own framework at its centre.

Once your diploma is running, the core teaching commitment is one Saturday module each month, supported by an online evening practice pod.  You enrol by cohort, which means your teaching dates and tuition income can be planned well ahead.

Your career that no longer depends entirely on how many one-to-one sessions you can personally deliver each week.

The Next Professional Step

From practitioner to accredited instructor

The year is built around one outcome: your first cohort enrolled

You and I work together twice a month across the year. Twenty-four private forty-minute working calls, with one clear agenda: build your pipeline, enrol your first cohort, complete your instructor accreditation and launch your first diploma.

In the first three months, we build your enrolment process and automate the work of finding potential students, bringing them into your world and giving them a clear path to enrol with you.

Between calls, you have private voice and text access to me when something needs an answer, a decision or a second pair of eyes.

You grow into the instructor role while we build the diploma course around you.

By the time your first cohort begins, you already have an automated enrolment process working in the background to fill your next diploma course.
person opening book near coffee cip

Your intellectual property is built privately

CiHYPi is delivered as a private mentoring partnership. You are creating intellectual property and a teaching business around your own framework, so the work is specific to you.

Your positioning, your framework, your market and your first students are not the same as anyone else's. That is why this work is done privately rather than through group calls.

By the time you are ready to launch your diploma, your framework is ready for teaching at diploma level, your instructor accreditation is in place and your enrolment system is working.

Your private calls are arranged across the year, so you can build your diploma course around your existing practice rather than having to fit around a fixed programme of group classes.

Four Seasons.
One Complete Career Shift.

Most practitioners never build a diploma because they would have to create the curriculum, work through accreditation, develop the teaching structure and then work out how to find students.

In CiHYPi, that infrastructure already exists. Your job is to learn how to use it to build the school around your framework.

Season One: Months 1 to 3:
The Enrolment Engine

Student interest starts building from the beginning.

Together we construct the system that will bring potential students towards you.  Your talk, your web pages, your email automation that keeps people moving towards an enrolment conversation.

We build it around the market we identified together on the Founder Call.

By month three, your enquiry and enrolment pathway is live. Potential students can find you, understand what you are building and take the next step towards training with you.

By month three, your diploma is visible, your pathway is live and real people are moving toward enrolment.

Season Two: Months 4 to 6:  The Instructors Clinic

This is where you qualify to teach at diploma level.

We work through the diploma curriculum together and identify anything you need to strengthen before you teach it.

Most experienced hypnotherapists are stronger in some areas than others, simply because of the type of client work they have done most often.

By month six, you are a fully accredited instructor insured to teach hypnotherapy to diploma level.

Season Three: Months 7 to 9:
Diploma Preparation

The accredited curriculum is already built around all three models of hypnotherapy.

Now you learn to deliver it as your own.

We work through the lesson plans, demonstrations, student practice, assessment points and teaching sequence, with your own framework integrated into the diploma where it strengthens the learning.

By month nine, you know every module, how the diploma flows and what your students need from you at each stage.

Season Four: Months 10 to 12:
Your First Cohort Begins

Your first Saturday module.  Your first evening practice pod.  Your first students learning inside a diploma shaped by your own framework.

I remain alongside you through the launch and early delivery, so when something needs adjusting, you are not working it out alone.

By month twelve, you are leading an accredited hypnotherapy diploma under your own name, while potential students for your next cohort are already moving through the same enrolment system.


Marketing isn't a strong point, but I already had a list of people who trusted me. When Susan helped me create my sales funnel, everything changed.

Mary K Anderson, CiHYPi graduate

Developer of the Diploma in Energy Based Hypnotherapy.

Mary is one of two CiHYPi graduates now running accredited diplomas built on their own frameworks — Mary with ENERGY, Brenda with the FLAMES framework.

How You Teach Your Students

You teach one Saturday module each month and run one online evening practice pod each month, with a full month between modules to prepare.

During the Saturday, you teach in the morning and students practise in the afternoon. The evening pods give them structured time to rehearse and develop their skills between modules.

Across ten months, the Saturday modules and practice pods provide the 120 hours of fully accredited classroom training. Student case work and assignments complete the remaining diploma requirements.

The curriculum, lesson plans, teaching structure, practice sessions and assessment points are prepared and ready for you to deliver under your own name.

Every hypnotherapist remembers the trainer who certified them.
This is the year you become that person for six people.

Your first six decide whether this is the right time

You do not need six students lined up before you begin. Finding your first six is part of the programme.

On the Founder Call, I will ask you one important question:

Where are your first six students most likely to come from?

Some practitioners already have names in mind. Most do not.

What matters is whether there is a realistic market around you that we can build from.

That might include:

  • Past clients who already trust your work.
  • People who have attended your workshops.
  • Professional contacts. 
  • Or people within your local community who are interested in becoming hypnotherapists.

It may also be geographical. If people in your area currently have to travel or train entirely online to qualify in hypnotherapy, a local accredited diploma can fill a genuine gap.

On the Founder Call, we assess that opportunity properly. We look at your existing audience, your client base, your professional network, your local market and what is currently missing.

If we can both see a credible route to your first six students, we begin.

If we cannot, I will tell you. There is no advantage in starting CiHYPi before there is a market we can realistically build from.

The aim is not to hope six students appear. It is to know where we are going to look for them, then build the system that brings the right people towards you and gives them a clear route to enrol.

The question that decides if this is the time

"Where are your first six students most likely to come from?"


The Numbers Are Deliberately Simple

Six Students Can Recover Your Investment in Full

The Triple Diploma in Hypnotherapy sells for £3,000. Six students covers the full investment in becoming a Certified International Hypnotherapy Instructor.

Unlike most training, which teaches solution-focused hypnotherapy alone, your students learn all three models. That competitive advantage supports the fee.

You don’t need to know all three models before you begin. Learning them, embodying them and preparing to teach them is what the instructor year is for.

Every student beyond the first six increases your cohort revenue. Across one or more cohorts, enrolling six to forty students represents potential income of £18,000 to £120,000 in gross annual tuition revenue,. All of that for just 120 hours of student facing work.

Set That Against Alternative Business Development Models

  • A master’s degree gives you another qualification but it's not an income-producing business.
  • A franchise gives you someone else’s brand and system. CiHYPi helps you build your diploma around your framework, under your name.

There is one way in: The Founder Call

Bring your framework and whatever you know about where your first students may come from.
If you have not yet completed BUILD, that is where you start. Your framework comes first. 

You already have the framework.
This is the year you build the school around it.